Is Matatabi the new catnip? No, actually it has been around for thousands of years. Matatabi is a deciduous climbing plant grown in the Mountains of China and Japan and is one of Asia’s most popular cat treats. Twice as strong as catnip a little goes a long way. Acts as a natural stimulant it makes your cat extremely playful. Don’t worry if you see rolling around licking or even drooling. Just use on your cats favourite toy or furniture and let the fun begin. Your cat is loving their all natural and safe Matatabi.